We’re impressed by the new look Antiques Trade Gazette. The previous version of the auction trade magazine was OK, but how refreshing to see that they’ve reverted to a serif face (for the main text) and slightly emboldened the captions.
If only more designers in the auction industry could be persuaded that our parents’ typographic maxim still holds good – that in printed form serif faces (with sensible leading) are easier to read.
And we much look forward to the day when reversed-out text requires a special licence.
We think editor Noelle McElhatton deserves congratulations, and we hope that ATG’s circulation (currently just about a record for the magazine format) will see a significant boost.