It was the Where To Sell marketing discussion. Presented with the media schedule: “There you have it – Combined target audiences – consumers, intermediaries, and opinion leaders. Consumers market segmentation mainly ABC1C2. Weights as agreed, and there’s the opportunities-to-see analysisRead more
Robert emailed us to ask “If, by chance, I find myself with Shakespeare’s skull, where would I sell it? I’ve looked at Where To Sell, but there is no obvious category“. After a quick discussion, we thought that Ephemera wasRead more
Well, it’s good news and bad news. The bad news: We contacted three of the larger auction houses to ask them – “Would you be interested in selling this furniture (see attached) on my behalf?” We attached photos of three items,Read more
As any fule kno, George Orwell wrote “Advertising is the rattling of a stick inside a swill bucket”. What he didn’t say is how many times you have to rattle the bucket. If the pigs have a healthy appetite, reasonableRead more
We’re impressed by the new look Antiques Trade Gazette. The previous version of the auction trade magazine was OK, but how refreshing to see that they’ve reverted to a serif face (for the main text) and slightly emboldened the captions.Read more
If you’re not in the auction and antiques trade, how do you know which dealer to trust? Is he a rogue, or will he do the best he can for you? Is he rather like Lovejoy – with different personaRead more
